As expected, visitors mostly returned to their old habits in 2021 and increased direct tourism spending in the State of Wisconsin by 31.1% to $12.9 billion.
While those numbers are impressive, they show that Wisconsin tourism has yet to return to its record level set prior to the pandemic. The good news for the industry is that the trend is continuing to head upward. Officials believe the record 2019 mark of $13.6 billion in direct spending and $22.2 billion in overall economic impact will likely be attained before the end of the year.
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